Lazy E Arena - Guthrie, Oklahoma

NASHVILLE, Tenn. (August 16, 2009) - The Professional Bull Riders, Inc. (PBR) bucked into Tennessee for the 2009 Jack Daniel’s Invitational, stop no. 25 on the elite Built Ford Tough Series (BFTS) tour. Fans were treated to the 40 best bull riders in the world as they competed against top bulls from across the country at Nashville’s Sommet Center. In the end, Oregon young gun Cody Ford (Stanfield, Ore.) emerged victorious after scoring 263.75 points on three bulls, taking home the coveted event title. Ford added $38,932 to his bank account as well as valuable points to his 2009 Built Ford Tough Series World Standings. This win was not only his second in the 2009 season, but his second BFTS career victory.

"Cody (Lambert) put a great pen of bulls together for this event and I really took advantage of it,” Ford said from the winner’s circle. “As a professional athlete, I show up to win every round at every event. I also really want to thank Jack Daniel’s for sponsoring such a great event in a terrific city.”

In round one, Ford won first place with a score of 88.5 points on Jeff Robinson/Mike Tedesco/Larry the Cable Guy/Bar None’s bull, Booger Butt. He followed that up by riding his second re-ride bull, Buffalo Hump, owned by Hebert Bucking Bulls/Barry & Aliceson Bales, for 86.5 points. Ford entered the Built Ford Tough Championship Round in first place on two bulls with a total of 175 points, giving him the first pick in the PBR Bull Draft. He chose to get on the bull, Carrillo Cartel (4C’s Bucking Bulls/James Sills) and tamed him for 88.75 points, locking up the event win.

“I rode Carrillo Cartel last year,” Ford stated. “He tries hard and is a good bull so that’s why I picked him again here in the short-go.”

Taking second place in Nashville was 2008 PBR World Champion Guilherme Marchi (Leme, SP, Brazil) who scored a total of 263 points. Marchi collected a check for $15,886 and this finish moved him from third to second place in the World Standings. Current world no. 1 Kody Lostroh (Longmont, Colo.) rode for a third place finish after totaling 257.75 points, adding $9.592 to his bank account. Fourth place went to two-time World Champ Chris Shivers (Jonesville, La.) who rode two bulls for 180.5 points and collected $9,300 while Zack Brown (Santa Fe, Texas) rounded out fifth place with 179.75 points and a check for $9,030.

Nashville was stop no. 8 of 9 on the 2009 PBR Bull Team Competition. Fourteen teams have been formed, each competing for their share of a total tour purse of over $500,000 throughout the 2009 season. The team, Mac-Nett Industries, took first place and the $10,000 check after totaling 137 points, beating out second place team, Teague Bucking Bulls, LLC, who ended the event with 136.25 points and a second place check worth $5,000.

PBR will host its premiere international event on August 28-30 as twenty-five bull riders will ride for their respective countries at the 2009 PBR World Cup presented by Dickies in Barretos, Sao Paulo, Brazil. Meanwhile, the race for PBR’s million dollar world title will take the top 40 bull riders in the world to The Silver State of Nevada for stop no. 26 on the prestigious BFTS tour. PBR will buck into Reno’s Lawlor Events Center on September 11-13, showcasing the best bull riders and the toughest bulls in the country. Be sure to check www.pbrnow.com for upcoming cities, ticket information, and complete broadcast times.

INJURY REPORT:
Valdiron de Oliveira (Aparecida de Goiania, GO, Brazil) suffered a concussion during the Built Ford Tough Championship Round. He is probable for the World Cup.

BEHIND THE CHUTES:
Enterprise Rent-A-Car’s “Ride with the Best” Bonus:
Due to his round two win at the Bud Light Invitational, Aaron Roy (Asquith, SK, Canada) was eligible to compete for the $5,000 Enterprise Rent-A-Car “Ride with the Best” bonus during round one of the Jack Daniel’s Invitational. Because he did not make the eight second whistle on the bull, Wolf Boy, the stock contractor, Ricky West/Talbert Land & Cattle took home the $5,000 bonus.

2009 Jack Daniel’s Invitational event winner Cody Ford (Stanfield, Ore.) was eligible to compete for the $5,000 Enterprise Rent-A-Car “Ride with the Best” bonus during round two of the Nashville event. Ford rode the bull, Buffalo Hump, owned by Hebert Bucking Bulls/Barry & Aliceson Bales; therefore, he collected the $5,000 bonus check.

As the winner of round two, Guilherme Marchi (Leme, SP, Brazil) will be eligible for the bonus during round one at the 26th BFTS stop in Reno, Nev.

Ford Truck Moment of Truth Bonus:
Cody Ford (Stanfield, Ore.) was in the lead going into the Built Ford Tough Championship Round and ultimately won the Jack Daniel’s Invitational and collected the $5,000 bonus. The bonus will be $5,000 at the Reno Invitational in September. The bonus grows by $5,000 each week if it is not claimed. Once claimed, it returns to $5,000.

Ford F-150 Challenge:|
As the Jack Daniel’s Invitational event winner, Cody Ford (Stanfield, Ore.) has qualified for a chance to participate as a Ford F-150 Challenge contestant at the 2009 PBR Built Ford Tough World Finals, against all other 2009 Built Ford Tough Series event winners who qualify for the Finals. The Ford F-150 Challenge contestant who finishes the highest in the event aggregate during the 2009 PBR Built Ford Tough World Finals will win $50,000 towards the purchase of a brand-new 2009 F-150 truck.

Salem NationaLease Bull of the Event:
The bulls, Voodoo Child, owned by Jeff Robinson/Beutler/Bar None/HylandMcNeely/Broken N-N, and 2008 World Champion bull, Bones , owned by Teague Bucking Bulls, LLC, tied for Bull of the Event honors with a score of 46.75 points. This honor is acknowledged by an award of $1,250 going to the top bull of each event as determined by the PBR judges’ bull score.

High-Marked Ride of the Event:
Zack Brown (Santa Fe, Texas) recorded the high-marked ride of the Jack Daniel’s Invitational in Nashville, Tenn., during the Built Ford Tough Championship Round after riding top bull, Chicken on a Chain, owned by Jeff Robinson/Mike Tedesco/Larry the Cable Guy/Bar None, for 92 points.

Daisy Rookie of the Year Standings:
The 2009 Daisy Rookie of the Year race is going strong and after a strong showing at the Jack Daniel’s Invitational, Kansas cowboy Skeeter Kingsolver (Mclouth, Kan.) retook the lead of the 2009 Daisy Rookie of the Year race while Tennessee cowboy Cody Nance (Paris, Tenn.) and young Aussie Pete Farley (Kempsey, AUS) are right on his heels. A rider is considered a rookie in the year he debuts on the elite Built Ford Tough Series tour. The Daisy Rookie is determined by the rider who has won the most money during the year at all PBR events including Challenger events, International events, BFTS events, and the PBR Built Ford Tough World Finals.

Jack Daniel’s Invitational RESULTS
ROUND ONE: 1) Cody Ford (Stanfield, Ore.) 88.5 points on Booger Butt (Jeff Robinson/Mike Tedesco/Larry the Cable Guy/Bar None), $2,730; 2) Zack Brown (Santa Fe, Texas) 87.75 points on Buffalo Hump (Hebert Bucking Bulls/Barry & Aliceson Bales), $1,950; 3/4) Valdiron de Oliveira (Aparecida de Goiania, GO, Brazil) 87.25 points on Alligator Chomp (Frontier Rodeo Company), $975; 3/4) Sean Willingham (Summerville, Ga.) 87.25 points on Fire & Flame (Frontier Rodeo Company), $975; 5) Ryan McConnel (Colgate, Okla.) 87 points on Desperado (Boyd/Floyd Bull Company).

ROUND TWO: 1) Guilherme Marchi (Leme, SP, Brazil) 89.25 points on The Game (Brandon Gasper Bucking Bulls), $2,730; 2) Chris Shivers (Jonesville, La.) 88.75 points on Skyhawk (Lufkin Ranch & Rodeo), $1,950; 3) Edivaldo Ferreira (Andradina, SP, Brazil) 87.5 points on Carolina Cat (Walton & Wagoner Bucking Bulls), $1,170; 4) Kody Lostroh (Longmont, Colo.) 87.25 points on Fire & Flame (Frontier Rodeo Company); 5) Cody Ford (Stanfield, Ore.) 86.5 points on Buffalo Hump (Hebert Bucking Bulls/Barry & Aliceson Bales).

BUILT FORD TOUGH CHAMPIONSHIP ROUND:
1) Zack Brown (Santa Fe, Texas) 92 points on Chicken on a Chain (Jeff Robinson/Mike Tedesco/Larry the Cable Guy/Bar None), $2,730; 2) Chris Shivers (Jonesville, La.) 91.75 points on Deja Blu (Teague Bucking Bulls, LLC), $1,950; 3) Sean Willingham (Summerville, Ga.) 91.5 points on Hot Stuff (D&H Cattle Company), $1,170; 4) Ednei Caminhas (P. Alves, SP, Brazil) 90.5 points on Tahonta’s Shadow (4C’s/Sills/Vaughn); 5) J.B. Mauney (Mooresville, N.C.) 90.25 points on Skyhawk Cut-A-Rug (Jeff Robinson/Bar None/McNeely/Broken N-N/Kenny Jack).

OVERALL EVENT STANDINGS:
1) Cody Ford (Stanfield, Ore.) 263.75 points, $38,932; 2) Guilherme Marchi (Leme, SP, Brazil) 263 points, $15,886; 3) Kody Lostroh (Longmont, Colo.) 257.75 points, $9,592; 4) Chris Shivers (Jonesville, La.) 180.5 points, $9,300; 5) Zack Brown (Santa Fe, Texas) 179.75 points, $9,030.