The Lazy E Arena (LEA), one of the most iconic venues in Western sports, is proud to announce a multi-year partnership renewal with Equinety, highlighted by naming rights for the venue’s new 30,000-square-foot multi-purpose event center. The facility, currently under construction, will officially be named “The Equinety Center.”
“This marks the first time a building of this magnitude on the Lazy E property has carried a sponsor’s name, and we couldn’t be prouder that it’s Equinety,” said Dan Wall, Lazy E Arena General Manager. “Across the industry, Equinety consistently steps up to support western sports events wherever they can. Their leadership, commitment, and exceptional products make a real difference, and the results in equine performance speak for themselves.”
Construction is already in progress on a landmark development that will reshape the Lazy E campus. In addition to The Equinety Center, the expansion will include three new barns featuring 266 permanent Priefert stalls, with an additional 160 stalls scheduled for completion by October 2025; a new covered arena designed to accommodate year-round training and events; a newly completed contestant facility with modern showers, restrooms, and laundry amenities; and dedicated office spaces for event promoters, providing convenient on-site headquarters during productions.
At the heart of the project, The Equinety Center will stand as a cutting-edge, multi-purpose venue capable of hosting a wide variety of events—from concerts, corporate meetings, and trade shows to horse sales and community gatherings. Completion of the new event space is projected for early Spring 2026.
Equinety, a leader in equine health and performance, is revolutionizing the way horse owners care for their athletes with its unique amino acid–based supplements. Unlike traditional products filled with sugars, starches, and fillers, Equinety delivers pure, targeted nutrition at the cellular level to support stronger hooves, healthier coats, enhanced joint function, and faster muscle recovery. Trusted by riders and trainers across disciplines, Equinety empowers horses to perform at their best while maintaining long-term health and wellness.
“This expansion represents a shared vision between Equinety and the Lazy E to elevate the Western industry as a whole,” said John Dowdy of Equinety. “Just as our products are designed to bring out the best in equine athletes, this facility is designed to bring out the best in events and experiences. Together, we’re creating a premier destination that will serve contestants, fans, and the Western community for years to come.”
For decades, the Lazy E Arena has stood as a cornerstone of Western sports history. From helping launch the Professional Bull Riders (PBR) to hosting the prestigious Cinch Timed Event Championship of the World, the Lazy E has welcomed countless world champions and legendary personalities. Today, the venue proudly hosts more than 35 major events annually and remains committed to its mission of being the world’s premier Western entertainment facility.
