March 24, 2025

Pink and Ruby Buckle Programs, Equine Network and Lazy E Arena Announce Long-Term Partnership

Equine Network and Lazy E Arena have signed a landmark 10-year partnership to host the Ruby Buckle Barrel Race and the Pink Buckle Barrel Race & Horse Sale. 

This extends the long-established relationship between the industry’s leading entities and guarantees that Guthrie, Oklahoma, will continue to host these world-class events.

“The Lazy E team is committed to excellence,” said Chad Beus, co-founder of Pink and Ruby Buckle. “They’ve proven it time and time again, and we’re excited that they’ve committed to investing in the expansion of their facility. That will complement our formats and horse sales, making the E the perfect home for our events, which bring the heart and soul of the horse industry to Guthrie.”

With a combined $5.95 million guaranteed minimum payout for the two 2025 events alone, these barrel races provide unrivaled competitions and purses. Lazy E’s investment into growing the Western sports in a family-friendly environment includes the construction of a new, 30,000 square foot events center that will cater to horse sales and trade shows, a new covered arena, five new horse barns that will provide an additional 426 new Priefert stalls and a shower, restroom and laundry facility.

“Our goal isn’t to be the biggest; our goal is to be the best fit for the events that call the E home,” said Dan Wall, Lazy E vice president and general manager. “We needed to add these new amenities to stay up with the growth of our tremendous events.”

The Lazy E works tirelessly to prepare world-class footing for these top-tier events that can withstand the volume of runs and remain consistent from the first run to the last run each day–and from day one to day 10. With acres of dedicated RV spots that provide ample space to camp while still being close to your horses, and a large, covered warm-up arena, the championship caliber of facilities and competition are a match.

“The Pink and Ruby Buckle events originated at the E, and we’ve been privileged to watch them grow into the events they are today,” said Wall. “They have completely changed the landscape of the barrel racing industry for everyone, and we appreciate the opportunity to continue to play a small role in their success for the next 10 years.”

About Equine Network, LLC  
Equine Network’s membership services are designed to entertain, support and inform the equine community, and include unique tech-enabled services for horse owners, live equestrian events, innovative content and engaging digital experiences. For more information, visit EquiNenetwork.com.

About Lazy E Arena, LLC
Lazy E Arena, located in Guthrie, Oklahoma, is one of the premier rodeo and equestrian venues in the country. With its rich history of hosting championship rodeo events, Lazy E Arena is a hub for the sport of rodeo, attracting competitors, fans, and industry leaders from all over the country. The Lazy E, recognized as the premier western entertainment facility, is committed to offering world-class facilities for competitors of all levels. For more information, visit LazyE.com.

About Pink Buckle and Ruby Buckle

The Pink and Ruby Buckle Programs are designed to dramatically increase the number and quality of barrel racing performance horses by promoting the Pink Buckle and Ruby Buckle stallions and their offspring. Visit PinkBuckle.com or TheRubyBuckle.com.